Digital Marketing Analyst

Advertising/Marketing/Public Relations
Markham, ON
Permanent
Dec 15, 2017

Our Client...

One of North America's leading organizations. The projects they are working on are major transformational projects at the forefront of the industry

What's in it for you?

Work on major technology and business transformation projects  that are considered to be the most advanced and unique in the industry, and involve Digital, Agile or business migration. state of the art working environment

 

Responsibilities

  • Support clients with analytics insights to optimize and enhance analytics to track digital marketing efforts
  • Campaign planning, execution, analysis and ongoing reporting of digital metrics
  • Report of sales performance, analyze success of marketing activities, work with senior management to achieve business goals.
  • Spot trends in data, establish and review analytics, monitor sales conversions, propose, implement and measure strategies to build a robust campaign lifecycles and to increase revenues.

Must Haves:

  • Experience with analytics in a Marketing function
  • Advance knowledge of Site Catalyst, familiarity with Google Analytics and experience with the Adobe suite of products – specifically Adobe Marketing Cloud and Adobe
  • Understanding of Marketing Data Analysis
  • At least 7-10 years of experience with analytics in a marketing environment
  • Deep understanding of database process, concepts & methodologies
  • Marketing Data Analysis in either Financial Services and/or a B2C Environment

Nice to Haves:

  • Post-Secondary Education, Graduate Degree preferred in Business, Marketing, Computer Science or related field.
  • Deep understanding of database process, concepts & methodologies
  • Marketing Data Analysis in either Financial Services and/or a B2C Environment
  • Knowledge of SAP, SAS and familiarity with data manipulation tools
  • Knowledge of Tableau, Qlik and familiarity with data visualization concepts

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